How to advertise on Facebook

Step by step guide on how to advertise on Facebook. If you already have a Facebook business page (and you should), you can head straight to the Facebook Ads Manager or Business Manager to create your Facebook ad campaign. If you don’t yet have a business page, you’ll need to create one first. Step 1….

How COVID-19 is impacting global industry

Coronavirus disease 2019 (COVID-19 or coronavirus) was first detected in December 2019 by health authorities in Wuhan City in the People’s Republic of China. Since that time, more than 118,000 cases have been confirmed worldwide, and the virus has spread to more than 114 countries across 6 continents, causing over 4,200 deaths to date, according…

Why you should use WordPress

Why should I use WordPress to create my small business website? Because WordPress  is a free and powerful tool to build websites, this open-source content management system (CMS) powers some of the biggest brands on the planet. Over 74 million websites of all types and sizes use WordPress to post new content each second. Did you know that…

What is SEO and Why is it so Important?

You’ve probably heard a hundred times that Search Engine Optimization (SEO) is a vital digital marketing tool, but even if you have a basic understanding of what it entails, you may still not have a solid grasp on this complex and multifaceted creature. SEO is made up of multiple different elements, and knowing what they are and…

Why Digital Marketing?

It’s a reality of life that we board a technology dependent world wherever we resort to the internet with no matter queries or desires we have. One of the most important reasons why digital marketing is taking up the traditional marketing channels is as a result of the internet has enabled businesses to interact with…

5 Best Ecommerce Platforms

What is an Ecommerce Platform? An ecommerce platform is software that allows businesses to launch, host, and manage their online store. While different ecommerce platforms offer different features, all of them give merchants the opportunity to build a branded online storefront to sell their products. What is the Best Ecommerce Platform? When it comes to…

Website Checklist

All websites should be given regular check-ups to make sure that they are fit for purpose and doing the work you want them to. This means reviewing everything from the content to the hosting service and making improvements and changes where they are needed. In this article, we’ll give you a list of nine essential…

What is Pay-Per-Click (PPC)?

What is PPC? How does it work? And, most importantly, how can you make it work for you? This article will introduce you to everything you need to know about the exciting world of paid search marketing: keywords, ads, budgets and bids, ad rank, targeting, and conversions. What Is PPC? Pay-per-click (PPC) is an advertising…