How to advertise on Facebook Facebook Advertising

How to advertise on Facebook

If you already have a Facebook business page (and you should), you can head straight to the Facebook Ads Manager or Business Manager to create your Facebook ad campaign. If you don’t yet have a business page, you’ll need to create one first. Step 1. Choose your objective Log into Facebook Ads Manager and select the Campaigns tab, then click Create to get started with a new Facebook ad campaign. Facebook offers 11 marketing objectives based on what you want your ad to accomplish. Here’s how they align with business goals: Brand awareness: Introduce your brand to a new audience. Reach: Expose your ad to as….

How COVID-19 is impacting global industry COVID-19

How COVID-19 is impacting global industry

Coronavirus disease 2019 (COVID-19 or coronavirus) was first detected in December 2019 by health authorities in Wuhan City in the People’s Republic of China. Since that time, more than 118,000 cases have been confirmed worldwide, and the virus has spread to more than 114 countries across 6 continents, causing over 4,200 deaths to date, according to the World Health Organization (WHO). Spread of the coronavirus is causing a global emergency. It has been characterized as an “epidemic” by the US Centers for Disease Control and Prevention (CDC) and the WHO has just raised the status to that of a “pandemic”—an….

Why you should use WordPress wordpress

Why you should use WordPress

Why should I use WordPress to create a my small business website? Because WordPress  is a free and powerful tool to build websites, this open-source content management system (CMS) powers some of the biggest brands on the planet. Over 74 million websites of all types and sizes use WordPress to post new content each second. Did you know that WordPress powers  26% of all websites (yes ALL websites on the Internet). This content management system has quickly become a favorite among both web-savvy users and web-novices alike because of how simple-yet-powerful it is. If you are still sitting on the fence. Consider the following 28….

What is SEO and Why is it so Important? Search Engine Optimization (SEO)

What is SEO and Why is it so Important?

You’ve probably heard a hundred times that Search Engine Optimization (SEO) is a vital digital marketing tool, but even if you have a basic understanding of what it entails, you may still not have a solid grasp on this complex and multifaceted creature. SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Beyond that, it is also a valuable tool….